Project Overview

In this day and age you’d be hard-pressed to find a person that doesn’t use an electric toothbrush. The only caveat to that argument falls under travel. Without a good case your brush can get damaged. Without a way to charge it, bringing it with you could be fruitless due to varying international voltages.

Philips created the Sonicare with both in mind. It comes with a cup that charges the brush at home, while the travel case itself actually charges the brush while abroad using a usb plug. With the success of the original Sonicare electric toothbrush, Philips capitalized on their achievement and brought a matching black model to market when they designed their newer, improved model.

Sonicare Diamond Clean Print Ads

Each of the three advertisements focused on two or more main touch points while also summarizing the brush’s proven abilities in tooth whitening, plaque prevention and looking very sexy in its self-charging travel case.