Project Overview

Pairing with Live Nation, a global leader in live entertainment, Microsoft created added value to their Office:Mac 2011 by automatically entering customers into a series of draws entitling winners to choose the artist and concert location of their choice, receiving the best tickets of the show.

Microsoft Office – Download + Win Contest Landing Page

The landing page was where all banner and email traffic led, allowing users to participate in the contest, even if they only downloaded a trial copy of Office:Mac 2011.

Mactopia Online Store and Contest Email Layout

Another place that users could purchase (or download the trial) of Office:Mac 2011 was the Mactopia website, where all Mac versions of Microsoft products are sold online.